Five reasons to meet Pauwels Sauces at Gulfood 2020

As of Sunday the 16th of February, our commercial team for Export and Retail will be present at the Gulfood trade show in Dubai. In this article we provide you with five solid reasons to meet us at our booth to talk about how Pauwels can support your business in sauces and vinaigrettes across the globe.


Pauwels Sauces will be represented by our Commercial Director Christophe Saint-Vanne and Export Manager Alban De Jong. Both members of our commercial team will be located in our booth ZP24 of hall Za’abeel Plaza, where they will be eager to discuss how Pauwels can support your business:

  • Over 110 years of expertise in Belgian quality Mayonnaise

    Belgium is the world’s largest consumer nation of mayonnaise to date. As a country, we stand out in producing Belgian mayonnaise of an unmatched quality and flavour. As a Belgian manufacturer of sauces with over 110 years of experience, we at Pauwels truly master the art of binding the right ingredients in the correct manner, something we would like to share with you at our booth ZP24.

  • GOVA and Nr.1 brands to rapidly boost sales

    For over 50 years, the unmistakable Belgian taste of our mayonnaise under the GOVA and N°1 brands has been a well established asset in the range of our overseas partners. Perhaps, these two brands might be the perfect solution to rapidly boost your sales development?

  • Extensive full range recipe knowledge

    At Pauwels we offer more than a decade of global and very local expertise in terms of recipes and ingredients for all kind of sauces: traditional mayonaise, light mayonaise, vegan mayonnaise, ketchup, light ketchup, smoked and spicy sauces, vinaigrettes, salad dressings, pasta sauces, organic sauces and many other specialty sauces.

  • Wide variety of consumer and professional packaging solutions

    Pauwels offers a wide variety of packaging solutions for consumer use: glass jars, top down squeeze bottles and laminated tubes going from 90ml up to 1000ml. In addition, Pauwels offers professional packaging such as PET jars, jerrycans, bag-in-box, buckets, portion cups and containers.

  • High production capacity and flexibility

    With over one hundred million kilos per year, Pauwels is one of the largest sauce manufacturers in Europe. Our production process is continuous, wich allows for excellent efficiency for big as well as small runs. Furthermore, we work closely with a fully integrated logistics partner, offering a range of services from pikcing the goods to delivering full pallets across the globe.


Gulfood is the world’s largest annual food & beverage trade exhibition. The event attracts over 90.000 buyers in the food and beverage industry to Dubai from all over the world. Its aim is to promote the foods and beverage industries on a global scale and to bring the complete supply chain into contact with eachother. The event also conducts seminars for newly established businesses to gain knowledge from professionals, whereas the visitors get to enjoy a wide variety of cuisines from different parts of the world and learn about cuisines and gadgets.

Can’t wait to meet us in Dubai? Get to know us today by taking a look at our production facilities in the video above or by reaching out to our commercial team directly. Commercial Director Christophe Saint-Vanne and Export Manager Alban De Jong are happy to set up an appointment straight away!

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Pauwels wishes you happy holidays!

Holidays are coming! Before enjoying the holiday season ourselves, we would like to take this opportunity to thanks ourcustomers, suppliers and other partners for their confidence in Pauwels and for the fruitful cooperation during the past 12 months.


The year 2019 will always be prominent in the collective memory of Pauwels. Firstly, because we were able to celebrate our 110th anniversary this year, a memorable milestone of which we are particularly proud. We therefore end the year with a sincere ‘thank you’ to everyone who has been part of our rich history in one way or another. We look back on this anniversary with a smile … and with a short video. Care to take a look below?

Furthermore, we wish you and your family a Merry Christmas and a prosperous 2020, in which we hope that you can enjoy the largest selection of Belgian sauces on the market even more.


Visit Pauwels at Gulfood Dubai 2020

Gulfood Dubai: 16-20 February 2020

Pauwels will be present at Gulfood 2020 in Dubai from Sunday 16 February 2020 to Thursday 20 February 2020.

Gulfood will be organized for the 25th time in 2020. This international fair has become the most important international trade fair for the food industry in the Middle East. The exhibition welcomes more than 100,000 food & beverage professionals from more than 200 countries during 5 days. During the coming edition, they will all have the opportunity to discover Pauwels’ Belgian sauces.

You can find us at booth ZP24 in hall Za’abeel Plaza.

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Visit Pauwels sauces at ANUGA 2019

Pauwels Sauces will participate in ANUGA 2019. This biennial exhibition is likely to be the largest and most prominent food industry event in the world. You will discover the latest developments and trends, including those from Pauwels sauces.

ANUGA will open its doors on 5 October 2019. During 5 days, around 165,000 enthusiastic visitors from around the world will discover the latest & most innovative products from more than 7,400 exhibitors. Pauwels is one of them this year. Our commercial team therefore invites you to our booth D-083. There they will answer all your questions regarding private label mayonnaise, ketchup, specialty sauces and associated recipes, ingredients, packaging, production capacity, technology and logistics.

Want to discover how Pauwels Sauces can help grow your activities? Visit Pauwels sauces on ANUGA 2019:

  • Where? Koelnmesse, Cologne, Germany
  • When? October 5-9, 2019
  • Location? Hall 10.2, Aisle D, Stand 083
Pauwels PLMA 2019

Visit Pauwels at PLMA 2019

As usual, Pauwels Sauces will also be attending PLMA’s World of Private Label in 2019. This annual fair is organized by the Private Label Manufacturers Association, which represents more than 4400 member companies throughout the world. With offices in New York and Amsterdam, PLMA is the largest trade fair in the world for private label products manufacturers and products.

This annual trade show brings retailers around the world together with the best manufacturers, such as Pauwels, and helps them find new products, contacts and new ideas for their private label programs. Moreover, the need for new private label projects has never been greater. The market share of the private brands is at its highest listing ever. The future for private labels is looking bright: retailers are opting for international expansion and with their own marketing playing a more important role in the products they choose and offer.

Want to discover how Pauwels Sauces can help your Private Labels grow? Discover our options on 21 and 22 May at PLMA’s World Of Private Label:

  • Where? RAI Amsterdam, the Netherlands
  • When? May 21-22, 2019
  • Stand? F-4251


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Pauwels celebrates 110th birthday in nostalgic fashion

The year 2019 is a year with a golden edge. Hence, at Pauwels we are celebrating our 110th anniversary this year, a special milestone that we will highlight throughout the year. For this we go back in time to the year 1909, the year in which it all started for Pauwels.

imagescav6503hOver a century of entrepreneurship

The story of Pauwels reads like a fairy tale. It all started with one man: Auguste Pauwels (photo). He started supplying mustard in the year 1909. From his home in Antwerp Borgerhout, Auguste supplied both private customers and grocers, fish shops and butchers with his horse and cart. He always had his typical barrel of mustard with a wooden spoon with him. When the demand for his products increased, Auguste took the initiative to mix his mustard with fresh egg yolks, which also meant the rise of the first Pauwels Mayonaise.

More than 100 years after its first delivery round, the same one-man company has grown into one of the largest sauces producers in Europe. The book ‘Centuries of Entrepreneurship’ of the expertise center for Technical, Scientific and Industrial Heritage ETWIE expresses it well:

“Companies that blow out one hundred candles or more are special. Often started as a one-man business or a small business, they have grown and braved a number of major social and economic challenges. They were forced to adapt to changing circumstances, or they provided fresh air in their sector with innovations. “

Nostalgia in taste and image

To celebrate its 110th anniversary, this year Pauwels is paying tribute to its rich history. And how can we do that better than with the product that meant the real breakthrough for founder Auguste Pauwels?

Pauwels Mayonaise 110 jaarIn this jubilee year, Pauwels will therefore go on a nostalgic tour whereas an exclusive and old-fashioned Mayonnaise will be launched in foodservice industry. This mayonnaise gets the appropriate name ‘Mayonnaise 110‘ and is prepared according to an old-traditional Belgian recipe: no dyes or preservatives, with free-range eggs and with a high content of rapeseed oil (81%) and egg yolks (7.5%). In other words: a traditional mayonnaise from the past.

In order to bring the users back to ‘the time of the past’, the Mayonnaise 110 also has a remarkable packaging. The very first logo of Pauwels stands out in all its simplicity on the 10 liter bucket. On February 15, 1917, Auguste Pauwels deposited his brand for the first time on the basis of a beautifully stylized peacock. He therefore referred to the surname of his wife, Henriette De Pauw. With this vintage packaging, the trip down memory lane is complete.


With the Mayonnaise 110, Pauwels will be travelling the entire country this year, starting with the largest B2B trade fair in French-speaking Belgium for professionals in foodservice: Horecatel.

“From Sunday 10 to Wednesday 13 March, our Mayonnaise 110 will be available for the first time at our booth 2C12”, says Sales Manager Foodservice Joeri Vandermeeren. “In the rest of the year we will also organize numerous actions in every corner of the country. For example, the product will be highlighted on every regional, national or international fair where Pauwels is present. After the introduction at Horecatel, the wholesalers can also start ordering the product, after which entrepreneurs can find the product at the better wholesale in Belgium and northern France, like they usually do. “

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The fairs where you can find us in 2019

At Pauwels, we wish you all a splendid 2019, a year in which you can hopefully enjoy good health, good business and delicious sauces! In case you would like to discuss business opportunities with our commercial team, you will be happy to have a closer look at the below overview of fairs we will be participating in during 2019. 

sirha logoSirha

26 – 30 January 2019
Eurexpo, Lyon, France

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Horeca Bredene

25 – 28 February 2019
Meeting- and Event Centre Staf Versluys, Bredene, Belgium

horecatel 2019 logoHorecatel

10 – 13 March 2019
WEX, Marche-En-Famenne, Belgium

plma 2019 logoPLMA’s World of Private Label

21 – 22 May 2019
RAI Exhibition Centre, Amsterdam, Netherlands



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5 – 9 October 2019
Kölnmesse, Cologne, Germany



Logo PNGHoreca Expo

17 – 21 November 2019
Flanders Expo, Ghent, Belgium

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Pauwels wishes you happy holidays!

We would like to thank all our customers for their confidence in Pauwels Sauces during 2018. We are eager to continue the positive collaborations in the new year. For now, we wish you a merry Christmas and a prosperous 2019!  

Pauwels Sauzen kiest voor FSC

Pauwels chooses FSC certified wood and paper

Paper, cardboard and all other printed matters have become essential in today’s business environment. At Pauwels, that is no different as all of our produced goods need packaging and labeling. However, global concern about deforestation is increasing rapidly year after year. Therefore, Pauwels will be moving towards the use of materials certified by the Forest Stewardship Council (FSC). In this article, packaging expert Hannes De Winter explains the matter.

Responsibly managed forests

“Even though all the details are not yet determined, Pauwels will be moving towards FSC-certified materials in 2019″, says Hannes. “The FSC-label guarantees an environmentally responsible origin of materials derived from responsibly managed forests. By doing so, we will be contributing to a sustainable management of forests and biodiversity on a global scale.”

“ In 2019, all labels and cardboard boxes will be derived from responsibly managed forests.”

“The use of FSC-certified materials is however not new for us. For some of our customers, we’ve already been producing in accordance with the FSC-guidelines.  Having said that, we will be following the same course in all of our product lines in 2019. That way, we will be ensuring that every label and every cardboard box or tray used for our core business is manufactured in a environmentally friendly manner. ”

FSC put into practice

As the packaging industry faces a worldwide demand for paper and board, and because the number of times paper can be recycled is limited, wood is constantly needed as a source for the production of packaging. This makes sustainable management of forests an essential requirement. FSC forest management certification confirms that the forest is being managed in a way that preserves the natural ecosystem and benefits the lives of local people and workers, all while ensuring it sustains economically viablility.

Put into practice, FSC means:

  • Forests with a high natural and cultural value are protected and managed accordingly.
  • After chopping the woods, the forests are given the chance to recover. Preferably by nature and if necessary by cultivation.
  • The woods chopped fit whatever the grow allows.
  • Functions of the forest in terms of local water management and soil protection are maintained, for example by not chopping wood at a watercourse of on steep hills.
  • The rights of indigenous community members are respected at all times.
  • Forest workers enjoy good conditions with regards to working hours, wages, safety and training.
  • Forest management provides opportunities for local communities in terms of employment and local development.
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Pauwels scores AA+ on latest BRC-IFS audit

At Pauwels, we strive for the best quality throughout the whole chain of products and services, from purchasing raw materials to delivering the end product at our customer’s doorstep. In orde to ensure the highest quality, our procedures are regurarly examined in terms of an audit. The latest audit by BRC-IFS took place in november and resulted in a maximum score of AA+. 

The auditor concluded its assessment with the following statements:

• High engagement throughout the entire organisation with a firm understanding of the working procedures with every department.
• Good communication internally as well as externally.
• A very well maintained production facility and a bright storage area.
• A well-established system of training and development.
• An allround professional performance of production management, despite many construction projects taking place.



Do you have a question or would you like more information about possible collaboration?