Using its own brand, Pauwels is focusing on the catering sector. Earlier this year, we took part in a number of catering fairs including Horecatel in Marche en Famenne and Resto Expo in Ghent, where we introduced our five latest catering sauces: BBQ Snack, Hot Chicken, Cheese, Ketchup Chef and Pita sauce. The free fries at the Pauwels chip stand also proved to be very popular!
Belgian cyclocross champion Wout van Aert paid a visit to our stand and tried out our sauces. We organised a photo shoot with the world champion, giving visitors a photo opportunity with him. Customers were enthusiastic and there were droves of people at the stand – the press also attended and saw how good it was.
Customers could also participate in a tombola – visitors took part in competition offering VIP tickets for a day at the Tour de Belgique race. The winners, staff from the Friettreffen restaurant in Ghent, enjoyed a VIP breakfast, lunch and meet and greet with Wout Van Aert.